Measuring ROI for Programmatic Content
How to calculate the business value of your pSEO campaigns.
Measuring ROI for Programmatic Content#
How to calculate the business value of your pSEO campaigns.
Key Performance Indicators
- Cost-per-acquisition (CPA) for organic - Customer Lifetime Value (LTV) from pSEO - Total organic traffic growth over time - Conversion rate by programmatic category - Savings in content production costs
Attribution Modeling
- Using multi-touch attribution for pSEO - Tracking assisted conversions from SEO - Analyzing first-click versus last-click - Building custom tracking for large sites - Monitoring brand search uplift from SEO
Conclusion#
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