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1 min readGrowth Marketer

Measuring ROI for Programmatic Content

How to calculate the business value of your pSEO campaigns.

Measuring ROI for Programmatic Content#

How to calculate the business value of your pSEO campaigns.

Key Performance Indicators

- Cost-per-acquisition (CPA) for organic - Customer Lifetime Value (LTV) from pSEO - Total organic traffic growth over time - Conversion rate by programmatic category - Savings in content production costs

Attribution Modeling

- Using multi-touch attribution for pSEO - Tracking assisted conversions from SEO - Analyzing first-click versus last-click - Building custom tracking for large sites - Monitoring brand search uplift from SEO


Conclusion#

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